Thelma Muro of Thelma & Boom (TB) was featured on ITPS Leisure News with her views on the new answers to the true definition of phasing and deliverables for International Theme Park and general Real Estate Development.

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CONCEPT+ is TB’s answer to Successful Partnerships in Theme Park Design

The world of the theme park and amusement design is evolving along with all other industries in the world. As clients and their technical teams become more emerged into the development of theme parks and entertainment venues, their level of input and technical collaboration also increases. The traditional AIA and REBA design guidelines and phasing, originally developed by the Architecture and Engineering industries, no longer apply as the most efficient collaboration between international creative and technical teams. There is a new creative process that aligns with the current needs of the theme park, amusement, and leisure design.

This new creative process also facilitates communication between creative teams and decision-makers. Added Dennis Speigel of ITPS, collaborating partner with TB on this new design concept launch, “The TB team has combined their knowledge and experience in design and development to not only create a new pipeline that avoids redundancy and design cost overruns but also allows developers to see their future project in a whole new realm. At ITPS, we believe this new CONCEPT+ package will provide a level of accuracy never before available at this early stage of design.”

CONCEPT+ is an innovative phase in the development of a project that meets the needs of the international client and fulfills the level of vision intended by the creative team prior to the start of Schematic or Scheme Design. This new phase incorporates a TB-developed 3D/VR visualization process called Design Integrated Modeling (DIM), which does for the creative process what Building Information Modeling (BIM) does for the technical development of a project. There is no need for interpretation of a beautiful rendering when you can walk around in the model, and view the intended design of each angle, making changes in real-time as you explore solutions and options. This unique, real-time walk-through can be experienced at the level of detail traditionally only found in Art Director’s models. Only adjustments are required beyond Concept+.

Juan Mayans-Boom of TB indicated that the CONCEPT+ approach is a product of CAD-level accuracy accompanied by 3-dimensional modeling from the very first stages of Design. This unique model can be viewed either on a traditional desktop or through virtual reality (VR).

Alex Mayans of TB stresses the importance of remote creative oversight with the tools provided by this new approach. Alex runs the creative efforts from the TB office in Madrid. He has been using this process for years with TB’s international team and has achieved unparalleled success in client approvals.

Added Pam Westerman of ITPS, “CONCEPT+ will truly become a significant new way to ‘get it right from the beginning’ and outrun major changes to the project. We are excited about this new approach that TB has created and look forward to working with them on this launch.”

As Dennis said, “If a picture is worth a thousand words, then this new CONCEPT+ VR package is worth a million words.”

Thelma & Boom has partnered with ITPS to launch this new CONCEPT+ design approach, as well as a unique Feasibility+ package that will include not only in-depth analysis of potential project performance but that will also offer high concept renderings and a presentation piece for developers to share with potential investors.

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Posted 16th June by International Theme Park Services, Inc.